How do you get more visitors to your website? That's the million dollar question and one that ie-media can help you achieve. Of course, the winning solution will vary for each company or organization as target audience, goals and content all play an important role in increasing web traffic, but here's a start to helping you increase your online activity.
Be creative and do your homework! This may be the number one rule when it comes to online content. Research the facts to ensure the information you are posting is accurate, valuable and most of all an interesting read.
Network with fellow colleagues and other organizations. Ask if you can put a link to your site on theirs and take advantage of social media, like company blogs, Twitter and Facebook.
Employ Search Engine Optimization (or SEO). Keeping in mind the correct keywords associated with your site will help it to be easily found by search engines.
Send e-Blasts. This could include e-newsletters, press releases and event reminders. Be sure you are linking pages from you website in your email to drive traffic!
Analyze your current traffic. Google Analytics is a great way to analyze which pages of your website are getting more traffic. ie-media also has a web stats program that helps you analyze how and what your visitors are looking at. By studying these statistics, you can learn different ways to present the content on your site so you can further boost traffic.
If you feel you are already incorporating these items into your site and are still not seeing the results you desire, you may want to consider an updated design for your site, new copy and content, and possibly a updated marketing campaign to promote the site that will give your company or organization fresh voice in heavily saturated market.
It's also important to keep they type of service or product you're offering in perspective when looking at web traffic and results. Although numbers are important and everyone wants a lot of visitors viewing their site, keep in mind that quality is sometimes better than quantity. If you supply a very specific service or product, your views will be more limited than sites who offer a wider variety. In those cases, you may want to focus more on repeat visitors and create a more personal connection. |
