ie-media is an experienced web development company that is a division of McDaniels Marketing Communications. We help clients in the agricultural, financial, healthcare, manufacturing, tourism/hospitality and retail markets achieve a more effective online presence. In fact, we have researched, written, designed and implemented interactive solutions for clients for over a decade.

Search Engine Optimization

In order to achieve great search results, you need to do more than simply launch a well-designed site.  Our team of online marketing professionals will improve your organic search engine results for targeted keywords in order to draw more users to your website.  We are capable of managing the following SEO tasks:

Keyword Phrasing Optimization: maximizes keyword usage for proper densities:

• Consulting and research for your homepage plus additional pages of your choice
• Keyword phrase research to target your potential visitors and competitive keyword research to identify the saturation level of competition for specific keyword phrases
• Meta tag optimization to create consistency of keyword phrases
• Review to ensure proper linking of text links to interior pages
• Copywriting/editing - incorporates keyword phrase research into enhanced keyword rich paragraphs

User Experience Optimization: identifies opportunities to enhance the user experience of:

• Homepage content
• Strategic navigation analysis
• Homepage and underpage design recommendations

Reciprocal Links Management: allows for search engine robots to easily find and index your site:

• Development of link resource page on website
• Development of appropriate quantity and type of links (based on content)