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Search Engine Marketing
Search Engine MarketingSearch engine optimization will help you achieve greater organic search engine results. Unfortunately, the competition on certain keyword phrases is so dense that being positioned on the first page of organic results is extremely difficult.
For this reason, we implement pay-per-click search engine marketing plans for our clients which allow them to immediately promote their websites. Even if you are already ranked well organically, SEM can help implement a pull strategy targeting specific audiences using related, but non-specific, search terms.
Advantages:
- Greater control: editing keywords can help you get the results you want; you can also display ads in a variety of formats, target to geographic locations and even leverage dynamic keyword insertion.
- Measurable value: there's no minimum requirement for spending or time; with the pay-per-click option, you're only charged when people click on your ads. This means that every dollar of your budget goes toward bringing in new visitors to your website.
- Experienced ad development: each search engine has different ad limitations in regard to size and content; creating multiple text ads allows us to optimize your ad quality by predominantly displaying the ad that yields better results. Image/banner, video and mobile ads are also available.
Our Process:
First our strategic team will set up your SEM programs with recommended search engines such as Google and Yahoo!. Then we will continue to monitor your SEM program on a monthly basis.
Monthly monitoring includes the following tasks:
- Keyword list development
- Ad development
- Keyword/ad management, including revisions
- Program implementation
- Pricing optimization
- Monthly review of campaign performance
- Basic optimization of existing keywords, ads and keyword bids
- Managing account funds
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